Hola, my name
is Alejandra :)

I am a Senior Software/Product Engineer living in Berlin, As a frontend engineer with over a decade of experience, my mission is to develop interfaces and systems that prioritize human-centric design to enhance users' lives. I am dedicated to creating accessible and intuitive experiences, simplifying complex problems with maintainable code and scalable architectures, all while ensuring privacy and fostering inclusivity. I thrive in environments that value mutual uplift and continuous learning. Committed to diversity and inclusion in technology, I am always expanding my knowledge and skills alongside the ever changing web, aiming to create solutions that not only improve lives but also strengthen human connections.

When I am Afk (away from the keyboard), you may find me around Kreuzberg, walking with my camera and a coffee while thinking of a new playlist, in a concert, or doing karaoke.

I am currently working as a Senior Product Engineer at Passionfroot in Berlin (since 2023).

A cute mini computer key

Experience

  • Help Scout

    Senior Frontend Engineer @ Help Scout

    September 2021 — November 2022
    Remote
    • Contributed to the architectural planning and migration of the rich text editor for HelpScout's Docs from legacy code to React using Slate.js.
    • Led the implementation of new accessibility practices.
    • Created and led various processes for the larger Design team such as onboarding resources, guides for hiring, contributing to the design system, etc.
  • Webflow

    Senior Frontend Engineer @ Webflow

    November 2016 - July 2021
    Remote
    • Technical lead of the initial stages from the migration of the dashboard from Angular to React.
    • Helped ship a more performant and stable version of the rich text editor based on Draft.js
    • Contributed to the migration of the visual designer to React
    • Helped developing the frontend for the newest version of the Webflow Showcase
    • Contributed to the hyper-growth of the company from 25 employees to 400, by collaborating closely with the hiring team and leading mentorship programs for new hires
    • Led the workers's chapter of the DEI council, functioning as a point of connection between the employees and the C-level leadership.
  • Meteor.js logo

    Remote Freelance Contractor

    September 2016 - November 2016
    Remote
    • Worked as a freelance Meteor.js developer for a cross-platform travel blogging social app, where I had the chance to implement best responsive practices and shipped prototypes of web applications made with javascript.
  • The icon of a computer and a phone representing responsive design

    Frontend JavaScript Developer at Undelay.io

    August 2014 - August 2016
    Remote
    • Frontend JavaScript and UI development for an adaptive landing page builder.Implemented custom widgets, modules, and views through Backbone.js/CoffeeScript
    • Developed front-end and implemented Heroku Wordpress Multi-site installation, customWP plugins, SEO optimization, and cross-browser optimization.
  • The icon of a computer and a phone representing responsive design

    Lead Developer at Go Disruptive

    February 2012 - July 2014
    Mexico City
    • Full-stack development of promotional sites, online games, landing pages, and social media apps for the agency's clients while leading a full-stack agile team.
    • Lead the engineering recruiting, and mentoring responsibilities
    • Took care of the server-side infrastructure (domain, email, and hosting management)
    • Developed IAB Mexico Prize Winner 2012 "Remedios Magicos" website through a custom e-commerce implementation using PHP, connected to a Facebook trivia game/application.
  • The icon of a computer and a phone representing responsive design

    Freelance Web Developer

    2004 - 2012
    Mexico City
    • Helped teams in companies of all sizes, digital agencies, banks, and universities develop,design, debug, and ship a wide variety of projects: landing pages (HTML, CSS and JS),custom platforms, Facebook applications, CRMs, e-commerce sites (built on Wordpress,Magento, OSCommerce, and custom solutions) and Frontend prototypes.